When you’re slaving away as a corporate drone, with little to no time available for creative writing or blogging, you crave it like a double cheeseburger with bacon and a side of perfectly seasoned waffle fries.
Then, as if by magic, a segment of your slammed calendar opens and, POOF! You get the chance to write that blog.
Why shouldn’t I be? It only happened once every one to three months when I was working full-time as a corporate communications manager.
Absence makes the heart grow fonder. Amiright?
Now that I have complete freedom over my writing projects and schedule (halleluiah!), I sometimes would rather think up imaginative strategies for marketing my book, work on growing my social media network, or pitch and write articles that earn me a byline (the holy grail for writers and journalists).
I don’t always want to write my blog. I don’t always know WHAT to write for my blog. But I always write it, not just because I ‘have to’, but also because it’s important to my long-term career as a writer.
I have also studied the breadcrumbs that successful bloggers leave behind for anyone who may be curious.
In short, my blogging strategy has completely changed, in that now I actually HAVE a blogging strategy, whereas before I pretty much just wrote whatever I felt like writing.
Now, like a person committed to healthy eating and living, I exercise a certain amount of willpower in my blog.
I have a new mission: to provide both entertainment and value to my readers. Once I realized that I write for my readers, not for myself, my entire blogging worldview shifted.
- Pictures of my adorable toddler. Just a lot of pictures and cute captions.
- A glorified social media update on what’s been going on in my personal life
- Things that I find super interesting (but you may not)
- Monologues full of complaints
- Social commentary that amuses me but won’t help you do anything
- Family fun
- Travel (especially for families with young children)
- Life being married to medicine
- Tips and tricks for writers
I’ll give you a cookie if you do.
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A real, imperfect day in the life of a writer: me
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The write stuff: An author’s favorite books and authors
Writing tips: Cutting down on word fat and other newsletter best practices
All about writing: writing 'til it hurts
Writing tips for email: In 30 seconds, this message will self-destruct
Public speaking tips: How to move your audience from callous to captivated