You may also like these blogs by Megan Sharma:
Book cover design: How I developed a concept for my indie author book cover
BIG NEWS! I’m self-publishing my memoir in 2018. Here’s why…
It's Here! Get My Free E-Book: 100 of Your Toughest Business Emails: Solved on Amazon, Barnes and Noble, iBooks and more
Book preview for When Medicine Meets Holy Matrimony: A word to mothers who aspire to have a surgeon-in-law
Book preview for When Medicine Meets Holy Matrimony: No, I don’t want no scrubs
Book preview for When Medicine Meets Holy Matrimony: For the love of Danskos
Book preview for When Medicine Meets Holy Matrimony: The other shoe
Writing tips: What I want to blog about vs. what I actually blog about
One year after my major career change from full-time mom to full-time writer: reflections and lessons learned
For writers: All your writing fears, squashed!
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Your writing conference checklist: how to make it worth every minute and every penny (takeaways from the 2017 San Francisco Writers Conference)

2018 is going to be an exciting year for this indie (independent) author. Think: acting a fool level of excitement.

I recently decided to self-publish my debut nonfiction book on love and modern medicine: Memoirs of a Surgeon’s Wife: I’m Throwing Your Damn Pager into the Ocean. And it’s going to happen in the next couple of months! Happy dance!
 
Although I have written and published a business writing advice book, available free on Amazon, this will be my first self-published full-length nonfiction book.
 
One of the coolest things about being an indie author is that you maintain creative control over the whole shebang, including the book title and the cover art.
 
I’m no professional artist or graphic designer, but I have taken art and photography classes and have a decent artistic eye [pats self on back]. 

Since this book is kinda my baby, aside from my actual baby (who is no longer a baby, as she frequently reminds me), it’s important for me to get it right.
 
I’ll be working with a friend who is a graphic designer on the book cover design, but I wanted to come to her with several ideas and concepts to get the ball rolling.
 
So, for any other indie authors, self-publishers or the curious among ye, I’m sharing my process for developing a book cover design concept. You can judge the final result when we have…ahem…the final result: the big book cover reveal!

Book cover design: How to develop a concept for your indie author book cover

Step 1: Shop around
 
To know what you like and what you are drawn to, you need to shop around. You can accomplish this this by browsing bookstores or browsing online.
 
If you choose to browse a bookstore, check out the bestsellers for all genres first. Make note of or discreetly photograph (for your own personal use only, of course) the covers you covet. Then make your way to your book genre’s section and see what grabs you.
 
I personally started my search online with good old Google. I googled “Best book covers of 2017” and found several curated lists. For me, this was a good starting point.

Step 2: Create your vision board
 
Since I chose to go the online route for my initial research, I created a Pinterest board called Book Cover Inspiration, and linked the book covers that had me swooning. I also made short notes on what elements of the book cover I liked (illustration style, colors, typography, etc.).
 
The board confirmed what types of book covers I’m drawn to and helped me narrow down my favorite styles.

Step 3: Consider the heart of your book
 
Now is the time to ask yourself some questions about your book.
 
What is the overall tone of the book? What is the message of the book? Why did you write the book? Who is the book’s primary audience? What category does the book belong in?
 
Since I initially pursued traditional publishing for my book, all these questions were answered in great detail in my nonfiction book proposal.
 
But I still took the time to think through them and write down succinct answers. This information will also come in handy during the final step. 

Step 4: Pretend you’re an artist
 
Once you’ve captured the key tone and message of your book, brainstorm some ideas, then grab a pen and some paper and get to drawing!
 
I hand-illustrated 12 concepts, hated most of them, and came up with one that I absolutely love.
 
The process is fun and helps you tap into your creative side.
 
You can also try a digital mock-up, if you’re so inclined, in Canva. Just pick a template for an e-book cover and get to work. 

Step 5: Hand it over to a professional
 
The importance of a professional-quality, striking book cover cannot be overstated. This is not a job to take on yourself, unless you are a graphic designer or a book cover designer.
 
Think about it: we all judge books by their covers. It’s not a vanity thing – it helps us determine which books are worth our time and money.
 
Thankfully in this digital age there are plentiful and affordable options for book cover designers – both for e-books and for print books.
 
Here are recommended designer resources from authors I trust:
Joanna Penn’s recommendations
Mark Coker’s Smashwords recommendations
 
I haven’t experienced it yet, but I also intend to give Fiverr’s freelance book designers a try. 

Take these extra steps to conceptualize your book before the professionals jump in. It will help you narrow your vision and improve the ultimate quality of your book.
 
What book design tips can you share with us? What are your favorite book covers? Leave a comment!

You may also like these blogs by Megan Sharma:
BIG NEWS! I’m self-publishing my memoir in 2018. Here’s why…
It's Here! Get My Free E-Book: 100 of Your Toughest Business Emails: Solved on Amazon, Barnes and Noble, iBooks and more
Book preview for When Medicine Meets Holy Matrimony: A word to mothers who aspire to have a surgeon-in-law
Book preview for When Medicine Meets Holy Matrimony: No, I don’t want no scrubs
Book preview for When Medicine Meets Holy Matrimony: For the love of Danskos
Book preview for When Medicine Meets Holy Matrimony: The other shoe
Writing tips: What I want to blog about vs. what I actually blog about
One year after my major career change from full-time mom to full-time writer: reflections and lessons learned
For writers: All your writing fears, squashed!
A real, imperfect day in the life of a writer: me
Your writing conference checklist: how to make it worth every minute and every penny (takeaways from the 2017 San Francisco Writers Conference)

New year, new byline, and new tips on how you can support your favorite authors!
 
The Write Life is a trusted source of information for writers of all genres.
 
This piece, published on The Write Life, focuses on how you can show love and support for authors – without spending a penny!
 
For new authors (present company included), it’s just as important, if not more so, to have help spreading the word than to make a few bucks on a book (although we don’t hate that! Go for it!).
 
Check out the article here, and feel free to add your feedback on creative and simple ways to share the love with the authors in your life and on your bookshelf. 

You can find all of my articles on The Write Life here.  

Cheers!   

You may also like these blogs by Megan Sharma:
On The Write Life: 17 Incredible Possibilities if Writers Ran The World
On The Write Life: Get Inspired! 20 Writers to Follow on Twitter
Article on The Write Life: Think Like a Journalist to Improve Your Writing (Trench Coat Optional!)
How to be the perfect friend: a guide for the ladies
Writing tips: What I want to blog about vs. what I actually blog about
One year after my major career change from full-time mom to full-time writer: reflections and lessons learned
For writers: All your writing fears, squashed!
A real, imperfect day in the life of a writer: me
Your writing conference checklist: how to make it worth every minute and every penny (takeaways from the 2017 San Francisco Writers Conference) 
The write stuff: An author’s favorite books and authors 
Writing tips: Cutting down on word fat and other newsletter best practices 
All about writing: writing 'til it hurts 

Hello, friends! Happy New Year to all of you!
 
I, for one, am especially pumped about 2018.
 
Why?
 
Because this is the year I will self-publish my debut nonfiction book: “Memoirs of a Surgeon’s Wife: I’m Throwing Your Damn Pager into the Ocean”.
 
And let me tell ya, this thing, this passion project of mine, has been a long time coming. 

I started writing “Memoirs of a Surgeon’s Wife” in 2013 while I was working full-time as a Corporate Communications Manager. It was something I did on weeknights and weekends whenever I could muster the energy and inspiration.
 
Then, life decided to throw me a few more curve balls – namely, pregnancy and motherhood.
 
I didn’t work on the book for a whole YEAR.
 
It wasn’t until my daughter was 15 months old and started part-time day care that I was finally able to turn my attention to my book once again.
 
In less than six months, I finished the first draft. I was elated. I had written a BOOK! 

To keep things moving, I strategically planned to attend the 2017 San Francisco Writers Conference, which forced me to quickly write my nonfiction book proposal, create and hone my elevator pitch, and research potential literary agents to represent my book.
 
At the conference last February, I pitched my book to several literary agents in person, and received three requests for my manuscript and book proposal, a huge win.
 
I also started tackling a necessity for today’s authors: building an ‘author platform’, or online presence for readers. Most of 2017 was spent in pursuit of this challenging endeavor.
 
I am thrilled to report that I now have nearly 10,000 followers across Facebook, Twitter, LinkedIn, Pinterest, and my email subscribers (and growing). 

The one thing I was not able to accomplish in 2017 was to contract with a literary agent to represent my work, with the goal of securing a traditional publishing contract. I did have conversations with a few individuals and some positive feedback, but nothing more materialized. I could sit around and moan and whine about it all day, but I won’t.
 
Instead, I’m taking matters into my own hands: I’m self-publishing my memoir in 2018.
 
Have I done this before? Kinda.
 
I mean, I did publish this book, 100 of Your Toughest Business Emails: Solved, so I have some experience. 

But taking charge of the complete book production, launch and marketing strategy for a full-length memoir? Nope, haven’t done it yet.
 
Here’s the thing: I’m not worried. I’m beyond-words excited.
 
What I don’t know how to do now I will figure out. I will ask for help when I need it. And I will remember that if something doesn’t seem just a tad bit scary, it’s probably not worth doing.
 
Why, exactly, have I decided to self-publish?
 
Because the very thought of it fills me with joy, honestly. And I want other medical couples out there to know that they can and will get through the training years and the difficult times.
 
So, that’s the big news for 2018. 

Want to get involved?
 
I will be recruiting an exclusive launch team to help me spread the word about “Memoirs of a Surgeon’s Wife”. These folks will get to read the book before everyone else, will score a free copy, and will be privy to and part of the action behind the scenes of a real live book launch.
 
More on this soon – watch this blog for details.
 
What challenges are YOU taking on this year? Cheers to possibility! 

You may also like these blogs by Megan Sharma:
It's Here! Get My Free E-Book: 100 of Your Toughest Business Emails: Solved on Amazon, Barnes and Noble, iBooks and more
Writing tips: What I want to blog about vs. what I actually blog about
One year after my major career change from full-time mom to full-time writer: reflections and lessons learned
For writers: All your writing fears, squashed!
A real, imperfect day in the life of a writer: me
Your writing conference checklist: how to make it worth every minute and every penny (takeaways from the 2017 San Francisco Writers Conference) 
Physician Family guest blog: Does Match Day dictate your destiny? A surgeon’s wife weighs in
Book preview for When Medicine Meets Holy Matrimony: A word to mothers who aspire to have a surgeon-in-law
Book preview for When Medicine Meets Holy Matrimony: No, I don’t want no scrubs
Book preview for When Medicine Meets Holy Matrimony: For the love of Danskos
Book preview for When Medicine Meets Holy Matrimony: The other shoe

When I first started this blog in March 2014, frankly, I was completely clueless.
 
At the time, I was working full time as an IT Corporate Communications Manager and was looking for a creative outlet. I could literally feel the creative juices escaping my brain and being replaced by business jargon (which is another art form, of course).
 
Funny enough, it was the college intern I hired to help me write corporate intranet articles who inspired me to create my own web site and online writing portfolio.
 
I was blown away by the fact that she even had a web site, with impressive media clips, to boot – while still in journalism school.

So, I built this web site as my digital portfolio, and launched my blog as part of it.
 
All I knew was that I wanted the freedom to write about whatever I wanted. The rest came with research, experience, and a knock-your-socks-off blogging course.
 
I’ve written this blog to help other newbies who may be struggling to get traffic to their blog, or who simply don’t understand blog SEO (Search Engine Optimization).
 
The following are ten straightforward blog SEO tips to increase traffic and your ranking (essentially, where you fall in Google search results). 

The newbie’s guide to optimizing blog SEO in 10 easy steps

1.  Determine the best keywords to use. First things first: you need to know what keywords people are using to search on subjects related to yours. Get ideas on Soovle or ubersuggest—plug in potential keywords and observe what word combinations are most popular.

2.  Choose the right headline. When selecting your blog headline, incorporate your SEO keywords. You will also want to sprinkle it into your opening paragraph, in a subheading, and within the body content. Try to make it flow naturally. 

3.  Go for a straightforward title. Don’t go all ‘play on words’ or little-known pop culture reference in your blog title. Your title should be concrete and specific. For example:
 
Do this: Seattle travel guide: 10 most romantic hotels in the Emerald City
NOT this: Keep the love alive in the Emerald City
 
4.  Images are key. Pair your blog with at least one image, preferably several interspersed throughout the text to keep interest and create white space. The main header image should include the title of the blog to make your content more sharable, and more likely to be seen. 

5.  Create your own high-quality graphics for free. You can use free tools from Canva and Pablo to design your own graphics, and free stock photos from Visual Hunt and Pexels.  
 
6.  Encourage social sharing. Include visible social sharing links to encourage readers to share your blog with others. If your platform doesn’t include automated sharing, create your own free HTML sharing code to embed in your blog here or try the free Sumo plugin. 

7.  Add categories. Tag at least one category to each of your blogs to help readers find content of interest. Like with blog headlines, this should be down to earth, not ethereal.
 
8.  Leverage your platform’s SEO settings. Find the SEO settings on your blogging platform and add appropriate keywords and descriptions to each blog entry. These will often be located in the advanced settings for each individual blog post. 

9.  You may also like…Take the guesswork out of related content for your readers. Automate this if you can. Otherwise, copy and paste the most relevant links to your blogs on similar topics.
 
10.  Leave a final impression. If someone makes it to the end of your blog and they like what they read, now is the time to keep their interest. Design a graphic to include at the end of each blog with a succinct call to action, such as subscribing to your blog RSS feed or email list, or connecting on social media. An image with text overlay pointing to a link works well. 

See? Now you’re no longer a blog SEO newbie. Best of blogging to you! 

You may also like these blogs by Megan Sharma:
Writing tips: What I want to blog about vs. what I actually blog about
It's Here! Get My Free E-Book: 100 of Your Toughest Business Emails: Solved on Amazon, Barnes and Noble, iBooks and more
Business Email Etiquette: 50 Things You Should Never Say in a Work Email
For writers: All your writing fears, squashed!
A real, imperfect day in the life of a writer: me
Boss baby: 22 traits shared by 2-year-olds and bad bosses
One year after my major career change from full-time mom to full-time writer: reflections and lessons learned
The write stuff: An author’s favorite books and authors 
Writing tips: Cutting down on word fat and other newsletter best practices 
Writing tips for email: In 30 seconds, this message will self-destruct 
Public speaking tips: How to move your audience from callous to captivated 

I am happy to announce that my new e-book, 100 of Your Toughest Business Emails: Solved: Plug and Play Ideas From a Seasoned Corporate Communications Manager, is now available in a number of digital formats! 

Here's the skinny on the book: 

Even the savviest office workers struggle with awkward, sticky and downright tricky business emails. How do I politely tell a colleague that their request isn’t my job? What do I say when I’m behind schedule or over budget? What if I hate working with that person? 100 of Your Toughest Business Emails: Solved has all these answers, and more, from an experienced Corporate Communications Manager (yours truly).   

Cool! Where can I find it? 

Grab a FREE copy of my e-book on these platforms:
​Amazon
Barnes and Noble
Apple iBooks
Kobo
Smashwords
Blio

Yup, I'm an Amazon author! Dream come true! Feel free to check out my Amazon author page. 

One more quick thing before you go. 

If you want the downloadable, printable version of this e-book to stash in your desk (in case of communications emergency), click here. It's exclusively available to my weekly email subscribers. 

You may also like these blogs by Megan Sharma:
Business Email Etiquette: 50 Things You Should Never Say in a Work Email
Vacation fun: 44 things you only do when you're on vacation or holiday
On The Write Life: 34 Ways to Stay Busy (and Productive) While You Wait for Your Book Release
On The Write Life: 17 Incredible Possibilities if Writers Ran The World
On The Write Life: Get Inspired! 20 Writers to Follow on Twitter
Article on The Write Life: Think Like a Journalist to Improve Your Writing (Trench Coat Optional!)
How to be the perfect friend: a guide for the ladies
Writing tips: What I want to blog about vs. what I actually blog about
One year after my major career change from full-time mom to full-time writer: reflections and lessons learned
For writers: All your writing fears, squashed!
A real, imperfect day in the life of a writer: me
Your writing conference checklist: how to make it worth every minute and every penny (takeaways from the 2017 San Francisco Writers Conference) 
The write stuff: An author’s favorite books and authors 
Writing tips: Cutting down on word fat and other newsletter best practices 
All about writing: writing 'til it hurts